The Google guidelines
by Patrick Sexton
The Google webmaster guidelines are a set of suggested practices provided by Google. The most basic step of SEO is to follow them. The articles on this page explain SEO terms and concepts mentioned in the Google guidelines as well as describing each actual guideline.
Text is well understood by search engines, images are not. If you use images for important links on your page, they might not be understood or recognized as well as text is.
Make sure that your web server correctly supports the If-Modified-Since HTTP header. This feature directs your web server to tell Google if your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
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