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Who you link to and who links to you affects your ranking in the Google results. Make sure you are not in any bad neighborhoods. Link relationships are described in depth.
Spend time improving your webpages, not on SEO tricks or shortcuts. If you use tricks or shortcuts, you will be ranked lower than your competitors.
Cloaking is sending users to a different place than Googlebot or other search engine spiders. Make sure you are not doing this as this behavior is heavily penalized by Google.
Using hidden text or links on your webpages is easily detected by Google. Your site will be penalized if you do this.
Doorway pages are webpages that are "optimized" for particular keyword phrases and only exist to capture that keyword phrase in search engine results.
Using scraped or stolen content is against the Google webmaster guidelines and it is also against the law. Not a good idea.
Keyword stuffing is not only bad for your users, it is against the Google guidelines. Using keywords over and over unnaturally will not please your users.
Don't be mean. Adding viruses, trojans, or other badware to your webpages is a sure fire way to lose trust, traffic, and ranking.
Misleading or false information in your rich snippet mark up will result in lower rankings.
Too many links can overwhelm a user. Make sure every link has a truly good reason to be there.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Text is well understood by search engines, images are not. If you use images for important links on your page, they might not be understood or recognized as well as text is.
No one enjoys clicking on a link that seems to be exactly what they are looking for only to find that no web page is there.
Dynamic pages must be able to be understood by Google. They face special challenges which are described in this guideline.
Users hate being deceived. You hate being deceived. Google hates it too.
The if modified since http header lets Google know if your web pages have been updated.
Don't confuse Googlebot with session id's and other tracking methods.
It is very easy to add all kinds of content to Google. This guidelines tells you how.
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